Panel Discussion: Selling it Online: Real World E-Commerce Strategies
With more than 60% of American households on Amazon Prime, online buying has arrived, but it still represents a largely untapped opportunity for the LBM industry. It also requires completely different go-to-market strategies for everything from marketing and deliveries, to in-store pickup, pricing and customer service. We’ve stacked this panel discussion with diverse dealers from across the U.S. who all have one thing in common: they’ve embraced the e-commerce opportunity, and have successfully leveraged the internet to boost their sales and their margins. If you’re looking to grow your online business, you won’t want to miss this panel.